PPC Management Services Built on a Foundation, Not a Guess.

Most marketing agencies charge 10 to 20% of monthly ad spend with a $500 to $1,000 minimum. We price by scope, not percentage. A $2,000 spend and a $15,000 spend don't take the same work. We talk ppc budget, campaign type, and goals during the audit before pricing.

Days to first leads. 30 to 60 days for stable data. 60 to 90 days for stable cost per lead. Smart bidding needs conversion data before it can do its job. Start with broken tracking or no negatives, and that window gets wasted. That's why foundation work runs first.

Google ads is pay per click ppc. You pay for every click. Local Services Ads is pay per lead. You pay for verified calls and messages. LSAs also show a Google Screened or Google Guaranteed badge. For HVAC, plumbing, legal, and home services, LSAs often beat search ads on cost per lead. We run both in parallel where it makes sense.

Pull the search terms report. Queries unrelated to your service mean broad match types and empty negatives. Other red flags: unverified conversion tracking, no call tracking, paid search campaigns hitting the homepage, bid management set to Maximize Clicks with no conversion data. Most ppc accounts we audit waste at least 20% of ad spend on day one.

Quality Score sets your cost per click. Low Quality Score means you pay more than a competitor with the same bid. Beyond cost, the landing page sets conversion rate. Slow pages, unclear offers, missing CTAs kill conversions. Paid search traffic costs real money. It deserves a page built for it.

Negative keywords block irrelevant searches. Without them, broad and phrase match trigger ads on adjacent searches that don't fit. A plumber bidding on "drain repair" shows for "drain repair DIY" without negatives. We build negatives from real search data on day one. Update weekly. Most ppc accounts recover 20 to 40% of wasted ad spend through this alone.

Better together than alone. SEO takes six to twelve months to compound. PPC ads fill the gap and pull leads now. Once organic ranks on the search engine results pages, ppc budget shifts to thinner keyword sets and remarketing campaigns. Keyword research from paid search validates seo targets. Organic pages that convert become ppc landing pages. Siloed marketing agencies can't pull this off.

We hold the certifications and meet the management thresholds. The badge matters less than ppc performance underneath it. Plenty of Premier Partner shops run lazy campaigns. Plenty of non-partner ppc specialists outperform them. The work matters. The badge follows.

Full account access on day one. You own the google ads account. We sit inside it. Reports in plain language, no jargon. Spend versus budget. Cost per lead by campaign. Conversions by type. What changed and why. The report doesn't get prettier when ppc performance dips. It gets honest faster.

Foundation-first discipline. Everything built in-house. No white label ppc services. No offshore media buyers. No managers running 80 accounts. PPC management runs alongside search engine optimization, web design, social media marketing, conversion rate optimization, and analytics by the same team. One view of the account. Keyword research from paid feeds organic. Organic pages that convert become ppc landing pages. Siloed marketing agencies can't do this.