WEB DESIGN AGENCY · MYRTLE BEACH, SC
Web Design Agency Building Foundations Before the First Page Goes Live.
A great website is infrastructure, not a brochure. Every custom website Ghostly Labs ships starts with sitemap architecture, conversion paths, and technical SEO locked in before anyone opens a design file. WordPress on Beaver Builder and Hollow. Shopify on Shade. PageSpeed in the 90s on day one. FCP under 1 second. TBT at zero.
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WP
91 mobile / 98 desktop PageSpeed on Hollow
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SHOPIFY
96/99/100 on Shade across every build
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REBUILDS
TBT cut from 1,040ms+ to 10–60ms
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ACTIVE
150+ client websites under ongoing support
THE COST OF BROKEN WEB DESIGN
Most Agency-Built Websites Fail Before the Launch Announcement.
The design looks fine in the preview. The launch post goes up. Three months later traffic is flat. Bounce rate is climbing. The contact form submits to a dead email and nobody has noticed in six weeks.
Slow pages. Bloated DOM from page builders that stack div tags four deep. Schema missing. Title tags duplicated across the catalog. Layouts that break on real-world screen sizes. Site visitors landing on pages that load in ten seconds on a phone.
These aren't edge cases. They're the norm when a web design company hands off design comps and calls it done.
The fix isn't another redesign. It's building the right way the first time.
THE COST OF BROKEN WEB DESIGN
THE GHOSTLY METHOD
How a Real Web Design Agency Approaches a Build.
Ghostly Labs runs every project through the same four stages. It isn't a checklist. It's the order things have to happen to ship a high performing site that ranks, converts, and stays maintainable after launch.
Diagnose
Full audit before a single wireframe. Crawl issues, site speed problems, broken conversion paths, and competitor gaps on the search engine results pages. We define what's broken before we touch what gets built.
The work that finds the cracks.
Foundation
Sitemap. URL structure. Hosting. Tracking. Schema. Internal linking. This is where website design intersects with search engine optimization, baked in before launch instead of patched in after.
The work the design depends on.
Build
Custom websites built on WordPress and Beaver Builder with the Hollow theme. Orb module library for layout consistency. Shopify builds on the Shade theme. Real estate builds on Phantom Realty Engine. PageSpeed 90+ before launch is the floor, not the goal.
The work that brings the site to life.
Fine Finishes
Conversion rate optimization, ongoing support, content creation, and post-launch SEO. A launched site is the starting point.
The work that turns visitors into customers.
We diagnose. We rebuild. We layer. The order matters. Ship a broken site faster and you just lose visitors faster.
THE COST OF BROKEN WEB DESIGN
WEB DESIGN SERVICES
Custom websites built for every platform and project type
Custom WordPress Web Design
WordPress websites built on Beaver Builder and the Hollow theme. Clean code. Fast load times. User friendly editing without needing a developer for every change.
WooCommerce Development
eCommerce on WordPress with WooCommerce. Product taxonomy, checkout flow, and category structure planned before development. SEO friendly URLs built in.
Shopify Development
Shopify store builds and migrations on the Shade theme. PageSpeed scores of 96/99/100 out of the box. No drag from native page builders that bloat the front-end.
Site Speed Optimization
Existing WordPress site speed recovery. PageSpeed audits. Image compression. Plugin audits. Caching. Cloudflare setup. The work that gets a slow site fast.
Landing Page Design
High-conversion landing pages built for paid search, social media marketing, and email funnels. Purpose-built for one offer. Tracked from day one.
Site Migrations
Platform migrations to WordPress or Shopify without losing rankings. URL mapping. Redirect architecture. Crawl validation before the domain switches over.
Website Redesign Services
Full redesigns for businesses that have outgrown their current site. Starts with a full audit of what is working before anything gets replaced.
Responsive Web Design
Mobile friendly design across all screen sizes and mobile devices. Google's mobile-first indexing is the standard. Responsive design isn't an upgrade. It's the baseline.
Logo Design & Brand Identity
Logo design, brand systems, and visual identity work for businesses launching a new site or rebranding alongside a redesign. Thoughtful design that fits the business size and brand.
Hosting, Domain & Ongoing Support
Cloudways hosting. Cloudflare CDN. Domain registration. Updates, security patches, backups, and ongoing support post-launch. Same team that built the site keeps it running.
PROOF
Web design results from sites built on this stack
WEB DESIGN AGENCY · MYRTLE BEACH, SC
Two WordPress marketing agency websites. One built by another agency. One built by us on Hollow.
| METRIC | OTHER WP AGENCY | GHOSTLY ON HOLLOW |
|---|---|---|
| Mobile Performance | 44 | 91 |
| Desktop Performance | 63 | 98 |
| Mobile FCP | 10.2s | 0.9s |
| Mobile LCP | 13.2s | 3.3s |
| Mobile TBT | 260ms | 0ms |
| Desktop TBT | 3,780ms | 0ms |
| Mobile Speed Index | 10.2s | 3.3s |
| Mobile CLS | 0.165 | 0 |
A marketing agency selling marketing services with a site that loads in over ten seconds isn't selling marketing services. It's selling against itself. Same platform doesn't mean same outcome. The discipline is the difference.
PATTERN 01
Premium Apparel Brand · Shade Migration
Theme swap to Shade. No other variables changed.
| LIVE SITE (BEFORE) | SHADE REBUILD (AFTER) | |
|---|---|---|
| Mobile Performance | 48 | 96 |
| Desktop Performance | 62 | 99 |
| Mobile FCP | 4.6s | 1.5s |
| Mobile LCP | 21.5s | Resolved |
| Desktop Speed Index | 4.6s | 0.9s |
| Desktop TBT | 670ms | 0ms |
Conversion rate +69% in 30 days. Sessions +81% YTD.
PATTERN 02
The Rebuild Range
Measured across our last set of live rebuilds.
| Metric | LIVE SITES WE AUDIT | GHOSTLY REBUILDS |
|---|---|---|
| Total Blocking Time | 1,040–1,190ms | 0–60ms |
| First Contentful Paint | 3.9–6.5s | 1.5s |
| Speed Index | 13–14s | 2.4–3.2s |
| TTFB | 102–197ms | 73–80ms |
| SEO Score | 92 | 100 |
| Best Practices | 73 | 100 |
SEO Score 92 → 100. Best Practices 73 → 92.
PATTERN 03
This Site · Ghostly Labs on Hollow
Live measurement of this WordPress site you are reading.
| BEFORE | AFTER | |
|---|---|---|
| Mobile Performance | 80 | 91 |
| Desktop Performance | 94 | 98 |
| Desktop FCP | 0.7s | 0.3s |
| Desktop LCP | 1.5s | 1.1s |
TBT 0ms. CLS 0. Speed Index 0.9s desktop.
WHO WE BUILD FOR
Custom Websites Built for 30+ Industries.
Web design isn't one-size-fits-all. The conversion paths on a roofing company site look nothing like a med spa or a SaaS product. Industry context shapes every decision from the sitemap down to the CTA placement.
LOCAL FOCUS
Web Design Myrtle Beach Businesses Can Trust.
Myrtle Beach runs on tourism, hospitality, golf, and real estate. The economy moves with the seasons. The target audience is on a phone, on the beach, and ready to book in the next 24 hours. A web design company in Myrtle Beach, SC that doesn't build for that reality is building for someone else's market.
Ghostly Labs builds for it. Mobile friendly by default. FCP under 1 second on the Hollow theme. Designed for the local search behavior of someone who landed in Myrtle Beach an hour ago and has a phone in their hand. Booked rooms. Tee times. Property tours. Restaurant tables. Same-day appointments. The site is the conversion path. We build it that way.
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The case for mobile-first web design in a tourist market
THE NEXT STEP
Three steps to a custom website that ranks and converts
No retainers wrapped around theory. No design comps without conversion architecture. Just web design that performs.
WEB DESIGN FAQ
What people ask before they hire us.
GET STARTED
Two Ways In. Both Free.
OPTION 01
Strategy Call
A 30-minute conversation about the current site, the business goals, and what's broken in the funnel. No pitch. No deck. A real conversation.
OPTION 02
Free Site Audit
Performance audit, technical SEO scan, conversion path review, and competitor comparison. The same audit we run on every new project. Yours to keep.